One of the ways to describe the importance of keywords is to talk about movie titles. Mention a particular movie and people who have seen it too, will remember it, or at least, what it is about. The title alone usually provokes a reaction from anyone involved around such conversation.
Beside big movie stars who might be the most important draw for a blockbuster production, it's the title itself, revealing what the movie is all about. Gone with the Wind, Star Wars, The Sound of Music, E.T., and Titanic are potent titles crafted to precisely fit the story. The titles couldn't have been anything else, or could they?
Without any seriousness and just for the fun of it we could change Gone with the Wind to 'How the South was lost.' Stars Wars could have been called 'Choobakka and the Princess.' The Sound of Music could have been shortened to 'The Nanny.' E.T 'To love an Alien' and Titanic would have been just as great a success if it simply would have been called 'The Iceberg.'
Now if you think that's silly you are right. Whoever created the movie titles, or wrote the book for those blockbusters and every other movie ever made, was looking to achieve (besides getting rich) only one thing: The title has to tell the story, the plot, set the mood, tension level, implying love, romance, and adventure.
Sometimes that's achieved in a useful nailed-down-to-a-single-word title as we see in Avatar, Terminator, and Jaws, but that's not always that easy.
Looking at the top 25 highest-grossing films we see that it takes more than a one-word title to craft the message: Beauty and the Beast, The Fate of the Furious, The Lord of the Rings, The Dark Knight Rises, and Pirates of the Caribbean.
The headline leaves no doubt as to what the movie is all about. If all words but one is taken from those titles, the anticipation about the film would not have been the same.
So it goes with domains and your title for the right website address. Keep that in mind when it comes to choosing a content matching website address. Your title domain should leave no doubt that the ensuing content is precisely what the title promises.
Agree? Comments? I love to hear from you.