When it comes to being seen, everybody wants to be first and in the middle of the action.
Top location, busy Public Square exposure, the intersection of Market Street and Commercial Avenue, on top of the hill, visible to all, a.k.a. Google's first page.
To do that, you made sure; your website content is original, with a theme unique and as outstanding as can be.
Your site is well-designed and entertaining, informative and useful to the intended audience, straight to the point, without any nonsense.
As an authority in your field, people will link to you, quote you, and share your website's content across the internet.
You're not going to ruin it with the wrong website address, are you?