We all know .com is king. You've got to wonder, what if ICANN left things as they were and did not issue any more extensions. That would be like in a city where all you have are streets. It could be confusing.
Hélas, ICANN with their continued expansion drive, has not and will not stop. No, 1000 extensions are by far not enough. The start-ups rejoicing, today, because of extension galore, they can have just about any domain name they want. Be careful and think twice before ending like New Coke.
However, an extension other than .com often does make sense. Whole countries office of tourism has taken to .travel extensions, very much to the dismay of domain name collectors who held the .com version.
If you own a hotel and adding a .hotel extension to your name sure makes a lot of sense. It probably does as well with a .hotel suffix, as the .com version. The purchase money saved over the .com version might make it easier for a startup to keep funds in their pockets.
While .me and .xyz still seem to struggle to find their place, other extensions to mention a few like .city. .pizza and .app seem to be doing rather well.
My all-time favourite non .com, of course, is Vacation .rentals. It is the ultimate in a non .com extension. Keyword loaded, not being used as final URL, but forwarded. The perfect link example.
Any extension other than .com can be undoubtedly useful when it fits the domain name, as long as domain name and extension compliment each other.
Make sure your website's title, name and extension, ring a bell to your targeted audience. The right keyword domain with a content matching extension is the best for your website address.
The positive about ICANN's is that it allows anyone to register any available extension they fancy, as silly as that might turn out in the end.
Aol .com might not have been the last bummer that experienced domain name sunset.