Break the rules

May 12, 2018

Don't be afraid to break the rules. There are bloggers out there who tell you to be successful with your website, not to buy a domain that is not perfect, to go by the rules and get the correct domain right from the start.


  • Some of it might be true, but as you are about to find out the perfect

  • domain, as you want it is not available. As you being told not to buy a long domain, you scramble for that five letter word and scramble and scramble and scramble, knowing very well that chances of getting it, are very slim. But if you tweak it just a little bit, bend the rules slightly, a longer domain name could be the perfect solution as some samples show below. Read on.


Whoever bought KnowYourMoney .com might have been on that same path. This 13 letter three-word domain exchanged hands for a cool $30,000 ( Highest Reported Domain Sales - Mon. April 23, 2018 - Sun. April 29, 2018). The website is up and running. This domain first was registered back in 2003 when shorter domains were still aplenty. 


Sedo ( who brokered the above sale also sold at $15,000 apiece the same week. Four words, too many letters to count. So much for short and easy to remember domain names.


CareerOpportunities .com ( $30,000, Uniregistry, 4/25/18) shows that you can attack the competition (monster .com, stepstone .com and others) and break into a relatively closed market, with a longer, but keyword loaded domain name perfect, if the name mirrors the website's content. (This site is not up yet).


And while we are at $30,000 domain sales, let's mention Block-Chain .com. The hyphen did not stop the buyer to shell out as much as is usually paid for shorter domains, without a hyphen. So hyphens can work if it fits the purpose. (Block-chain .com is the guide to the world of blockchain and cryptocurrency).


When a short domain still is a must for the budding entrepreneur or start-up, there are always other extensions available, like Hyphen .co. Yes, it's a dot-co. And this domain also sold for $30,000.


By being flexible, innovative and bold, you can have a domain name that perfectly fits your goals, the best website address for your site. And that's true too if the URL is used to link and forward to an up-and-running online business.


For the website address that might just fit your idea of a perfect domain name, please visit our inventory.



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