A domain name is a piece of an internet real estate. Where the actual physical location of a business decides wether, it makes it or breaks it, so the name of a domain has the same importance.
Example: President Thomas J. Watson of Computing-Tabulating-Recording Company knew what he was doing when in 1924 he renamed his company business location - International - and what they were doing - Business Machine, IBM. The name registered as a domain in 1986 as International Business Machines Corporation.
Another, New York Gas Light did not leave anyone guessing what they were doing and where. Founded in 1824 the renamed in 1936 to the Consolidated Edison Company of New York.
Baker's Chocolate, one of the oldest American Companies founded in 1765, now owned by the Kraft Heinz Company, it still sells chocolate.
Search the internet, and you find many more examples of companies who named their business according to their trade, profession, and location.
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Keyword rich domains and authentic website content is a formula for success.