This week's sales as reported by DNJournal shows another one of those numeric domain going for much money. (380.com sold for $328,000). I am certainly not alone in wondering what could be the purpose of acquiring a numeric domain, but as I understand it, to the Chinese, they have much value. Without carrying that though any further, let's move on.
As we have seen for some time now, the trend for numeric domains is going in only one direction, and that is up. More examples are: 01.com and 20.com with confirmed sales close to two million dollars and 708.com and 380.com both sold for over $300,000.
For the non-Chinese speaking consumer, it raises a question: What is the identity of a company using numeric domain names as their home URL? Indeed, from an English language point of view, it is impossible to tell what business 'hides' behind a numeric domain.
At least across the English speaking internet, keyword loaded domain names with meaning, i.e. Insurance.com, VacationRentals.com, PrivateJet.com is what we like. The purchase of those jewels might have set the buyers back a few million dollars, but at least everyone knows, simply through the domain name, what the company is all about.
Going back to times where the internet was unknown, companies always have given their business a headline, a title (today called 'domain' or the URL), that pretty much described what they were doing, including, proper names, their location, trade, and profession. What a company is doing, where they located and what service or product they provide, naturally leads to billboards and bright neon light signs, that leave no doubt as to where they stand in a local or global economy.
A significant component of their success might just be their keyword domains. The natural flow of the titles, composed of plain English words, creates recognition, trust, familiarity and therefore certified long-term success; despite the fact, that some domain names are rather long, and include hyphens and, yes, even numbers.
Every company listed below, with their enhanced keyword domain name is a
New York Stock Exchange-listed company. (NYSE)
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