December 7, 2017


"No, we usually don't sell only one piece. Most of our customers would be afraid that we would think they are broke if they did not buy at least several pieces from our collection. There is something for everyone here, and if not, the Neiman-Marcus, Saks Fifth Avenue, and others certainly have their clientele, too.

For the megastars, we close the store for a while, even during the day and lower the shades, so they have the privacy. The paparazzi always manage to get a shot or two, but often it is wanted that way, you know.


Sales are in the thousands of dollars, and those credit cards do not have a limit. On occasion, when a mogul does not want to leave his mansion, we take selected pieces or an entire collection to one of the private estates.

Our salespeople have been with us for many years and are well trained. They are very professional when presenting rare and expensive pieces in the store or a more private setting.
Not too long ago we just walked over to Beverly Hills Hotel, with security escorts of course, where you-know-who was staying with his new fiancee, and we sold an extraordinaire piece right there in the Rodeo Suite. The story broke, and the papers were full of gossip about it.
Our clientele always has been international. We used to employ two Japanese salespersons but had to let one go just to hire a new one for our Russian client. The most significant spender, however, are royals from UAE and Qatar, we also do well with Chinese clients, who often buy through a daigou, a middleman.
Sometimes their Rolls, Bentleys, and Teslas would circle the block for hours before our customers make their choice. Some even bring their photographers to have proved that something so outrageously expensive was indeed chosen and bought as the gift for themselves or a special occasion. It is an investment, you know, and occasionally a piece finds its way back into the store, but that is rare. It brings more if it is sold at Sotheby's or Christie's.

We enjoy being here in one of the most exciting parts of Greater Los Angeles for so many years now. We all are part of a uniquely American place selling to those, who not only have the money but also enjoy spending it.
Whether it is Tiffany, Agent Provocateur, Bottega Veneta, and all the other globally known brands on Rodeo Drive we so love, this is all part of a unique, exciting and very normal Lifestyle.  Call it Beverly Hills Vanity". 
"Bye now, it has been such a pleasure talking to you, Darling."



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