• Nicco Schaal

Domain Sales

Updated: Aug 6, 2020

Here are my comments on the report by DNJournal, listing the highest reported domain sales from Mon. April 22 - Sun. April 28, 2019.

I noticed the remarkable fact that there are quite a few two-word domains in the top ten, namely CasinoEngine.com, CostaRicaTravel.com, EdgeNYC.com, and MasterPrep.com each sold for $10,000 or more.

  • Hyphens are in style too! Further down the list, we find Art-Invest.com, d-fly.com, m-tower.com, i-path.com, art-view.com, sport-wear.com, all hyphenated domain names! Lesson learned: Don't be afraid to go with a hyphenated website address.

Back to the top-ten of confirmed sales, the number 5 slot is taken by a numbered domain, Slot777.com. Sold for £28,500 = $37,335! So, who said don't touch name+numbered domains?

As some domain brokers resist domains for their auction when the suffix does not match the title's language, we like to point out above $3,000 sales of website addresses in one language and the extension in another. RowingBlazers.se, SportsBet.es, LivingProof.de, CashForCars.de, SportArt.pl, Headspace.kr are perfect examples.

The times have changed - specific domain gospel preached from earlier times, is outdated today, and no longer valid. From the looks of recent sales, buyers do not listen to it, nor do they want to know about past rules.

Last but not least, Seereisen.de sold for €59,500 = $66,640, placed third place in the top ten, and resolves to another site! Please take a look at it: Another travel website opens when entering the name seereisen.de. The website that comes up, also a German title and to no one's surprise, is selling Sea Travel. (urlaubsexperte.de).

  • Take this a perfect example of what smart companies do, namely forwarding or linking to an up and running site, thus staying ahead of the competition.

As the supply of available website addresses dwindles from year to year, the current sales show that the market has learned and adjusted to ever-tightening conditions and domain sellers who have the patience and financial strength to stay with their properties prevail.



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