One of the ways to describe the importance of keywords is to talk about movie titles. Mention a particular movie, and people who have seen it too will remember it or what it is about. The title alone usually provokes a reaction from anyone involved in such a conversation.
Besides big movie stars who might be the most crucial draw for a blockbuster production, it's the title itself, revealing what the movie is all about. Gone with the Wind, Star Wars, The Sound of Music, E.T., and Titanic are potent titles crafted to fit the story precisely. The titles couldn't have been anything else, or could they?
Without any seriousness and just for its fun, we could change Gone with the Wind to 'How the South was lost.' Stars Wars could have been called 'Choobakka and the Princess.' The Sound of Music could have been shortened to 'The Nanny.' E.T 'To love an Alien' and Titanic would have been just as high a success if it had been called 'The Iceberg.'
Now, if you think that's silly, you are right. Whoever created the movie titles, or wrote the book for those blockbusters and every other movie ever made, was looking to achieve (besides getting rich) only one thing: The title has to tell the story, the plot, set the mood, tension level, implying love, romance, and adventure.
It all has to be in the title.
Sometimes that's achieved in an excellent nailed-down-to-a-single-word title, as we see in Avatar, Terminator, and Jaws, but that's not always that easy.
Looking at the top 25 highest-grossing films, we see that it takes over a one-word title to craft the message: Beauty and the Beast, The Fate of the Furious, The Lord of the Rings, The Dark Knight Rises, and Pirates of the Caribbean.
The headline leaves no doubt as to what the movie is all about. However, if all words but one is taken from those titles, the film's anticipation would not have been the same.
So it goes with domains and your title for the correct website address. Keep that in mind when choosing a content-matching website address. Your title domain should leave no doubt that the following content is precisely what the title promises.
Agree? Comments? I love to hear from you.