The week's (2017-12-10) sales, as reported by DNJournal, show another one of those numeric domains going for much money. (380.com sold for $328,000). I am certainly not alone in wondering what the purpose of acquiring a numeric domain could be, but as I understand it, they have much value to the Chinese. So, without carrying that thought any further, let's move on.
As we have seen for some time now, the trend for numeric domains is going in only one direction, which is up. More examples are 01.com and 20.com, with confirmed sales of nearly two million dollars, and 708.com and 380.com, which sold for over $300,000.
For the non-Chinese speaking consumer, it raises a question: What is a company's identity using numeric domain names as their home URL? Indeed, from an English language point of view, it is impossible to tell what business 'hides' behind a numeric domain.
At least across the English-speaking internet, keyword-loaded domain names with meaning, i.e., Insurance.com, VacationRentals.com, PrivateJet.com, are what we like. Of course, purchasing those jewels might have set the buyers back a few million dollars, but at least everyone knows what the company is all about simply through the domain name.
Going back to times when the internet was unknown, companies always gave their business a headline, a title (today called 'domain' or the URL) that described what they were doing, including proper names, their location, trade, and profession. What a company is doing, where they are located, and what service or product they provide naturally leads to billboards and bright neon light signs that leave no doubt about where they stand in a local or global economy.
A significant component of their success might be their keyword domains. The natural flow of the titles, composed of plain English words, creates recognition, trust, and familiarity and therefore certified long-term success, even though some domain names are relatively long and include hyphens and, yes, even numbers.
With its enhanced keyword domain name, every company listed below is a New York Stock Exchange-listed company. (NYSE).
advanceddisposal.com aquaamerica.com bostonbeer.com brighthorizons.com choicehotels.com coca-colacompany.com company.ingersollrand.com condorhospitality.com credit-suisse.com colgatepalmolive.com developersrealtygroup.com dieboldnixdorf.com wellsfargo.com emergentbiosolutions.com eaglepointcreditcompany.com emeraldexpositions.com extendedstayamerica.com freshdelmonte.com GoDaddy.com harley-davidson.com hc2.com hill-rom.com huntingtoningalls.com internationalpaper.com jalexandersholdings.com jeld-wen.com
jimbeam.com jrjrnetworks.com k12.com kimberly-clark.com l3t.com la-z-boy.com martinmarietta.com muellerwaterproducts.com naturalgrocers.com newmediainv.com newconceptenergy.com orchidspaper.com paloaltonetworks.com pier1.com planetfitness.com precisiondrilling.com regionalhealthproperties.com rubytuesday.com scottsmiraclegro.com
shirleyplantation.com shop.advanceautoparts.com speedwaymotorsports.com startek.com stanleyblackanddecker.com
statestreet.com themadisonsquaregardencompany.com treehousefoods.com usgeothermal.com warriormetcoal.com williams-sonoma.com whitemountains.com weightwatchersinternational.com wolverineworldwide.com
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