• Nicco Schaal


Updated: Mar 3

BeverlyHillsVanity.com is for sale.

"No, we usually don't sell only one piece. Most of our customers would be afraid that we would think they were broke if they did not buy several pieces from our collection. There is something for everyone here, and if not, the Neiman-Marcus, Saks Fifth Avenue, and others certainly have their clientele, too.

For the megastars, we close the store for a while, even during the day, and lower the shades, so they have privacy. Of course, the paparazzi always manage to get a shot or two, but often it is wanted that way, you know.

Sales are in the thousands of dollars, and those credit cards do not have a limit. So on occasion, when a mogul does not want to leave his mansion, we take selected pieces or an entire collection to one of the private estates.

Our salespeople have been with us for many years and are well-trained. They are very professional when presenting rare and expensive pieces in the store or in a more private setting.

Not too long ago, we just walked over to Beverly Hills Hotel, with security escorts, of course, where you-know-who was staying with his new fiancée. We sold an extraordinaire piece right there in the Rodeo Suite. The story broke, and the papers were full of gossip about it.

Our clientele always has been international. For example, we employed two Japanese salespersons but had to let one go to hire a new one for our Russian client. However, the most significant spender are royals from the UAE and Qatar. We also do well with Chinese clients, who often buy through a daigou, a middleman.

Sometimes their Rolls, Bentley's, and Tesla's would circle the block for hours before customers chose. Some even bring their photographers to have proved that something so costly was selected and bought as gifts for themselves or on a special occasion. It is an investment, you know, and occasionally a piece finds its way back into the store, but that is rare. It brings more if it is sold at Sotheby's or Christie's.

We have enjoyed being here in one of the most exciting parts of Greater Los Angeles for so many years. We are all part of a uniquely American place, selling to those who have the money and enjoy spending it.

Whether Tiffany, Agent Provocateur, Bottega Veneta, or all the other globally known brands on Rodeo Drive, we love that this is all part of a unique, exciting, and Healthy Lifestyle, call it Beverly Hills Vanity".

"Bye now. It has been such a pleasure talking to you, Darling."

#beverlyhills #vanity #