Updated: Oct 2
Linking and redirecting domains is such a quick, flawless, and effective hack that, surprisingly, not many businesses use it.
The other day, I was checking a real estate domain similar to the one I own. When Googling the domain, a different website opened within a nanosecond, and it was, of course, a real estate site related to the one I was checking.
The business owner had forwarded the keyword domain to their company and now reaps the benefits of additional traffic to his site. But unfortunately, the domain I was checking never appeared on the screen.
It is an excellent example of what can and should be done to increase traffic to a website address. Redirecting and linking a domain from one business category to a relevant website is a natural, effortless, and cheap way to increase your ranking with Google and Alexa.
It comes in handy when an established business or company name is already well-grounded, but might not contain relevant and essential keywords.
The length of the linked domain, its language, extension, and whether it contains a hyphen or number is irrelevant. The linked title will not appear, but will work quietly and efficiently in the background. You can also connect and merge several domains to a single site.
It's an effective way to increase your traffic, get more visitors, and enjoy higher sales—a simple and effective way to improve your site's rankings.
The bottom line: Even if you are not in the market for a domain, don't miss any opportunity to expand your business and website exposure.
Browse our domain inventory for that relevant title. If you like, you can contact me for suggestions, and I am ready to assist you in making the most out of your website address.
For questions, please get in touch with a domain broker of your choice or me. Please browse our inventory and buy confidently; all my domains are ICANN registered.
Do you find this blog entry interesting, informative, or entertaining? If so, why don't you link Domain-inventory.com to your site? There are more valuable articles forthcoming.
Updated: Sep 11
Now that you will buy your first domain, it might be helpful to know the meaning of those three terms, Registrar, Host, and DNS.
What is a registrar, a host, and a DNS (domain name server), and why should you care? When you buy a domain for the first time, it's helpful to know the difference, so here we go.
Once you have decided on a website address, feel free to purchase it from any registrar. Regardless of the choice of extension, be it top-level, country code, or generic, you can obtain any domain from a registrar of your choice.
Initially, the registrar will assign their proper domain name server to your domain and will not change it unless it is requested by the domain owner, who is the only one who can change it.
Everything is clear, but where does the name server come into play?
To find the answer, we need to go back to hosting. As you know and explained elsewhere on my blog, the host is the one who publishes your website.
The domain hosting industry is very competitive, and every host wants to have your business offering services for next to nothing, and to throw in a free domain in the process.
Why should you decide to host your domain away from the registrar from whom you bought the property? There could be several reasons, and the choice is entirely yours.
Let's give an example. Some registrars do registrations and registration only, but no hosting. However, to get your website online, you need a host. That's where a name server comes in.
Your new host will advise you of the name server, looking similar to these examples:
Every registrar has its proper domain name server. Changing the name server for your domain is free. It's at the registrar where the change of the name server to your host's name server takes place. It's all you need to do to have your website published.
Keep in mind that it is at the registrar where your domain needs to be renewed, not at the host, unless you transfer it to your host.
While this sounds confusing, managing your domain is natural when the registrar and host are not the same. You only need to do this once, unless you want to change hosts again.
For more information, please get in touch with your registrar and host. Questions? Contact me, and I'll be happy to help.