Updated: Sep 11
We all know .com is king. You've got to wonder if ICANN left things as they were and did not issue any more extensions. That would be like in a city where all you have are streets. It could not be visible.
Hélas, ICANN, with their continued expansion drive, has not and will not stop. No, 1000 extensions are by far not enough. The startups are rejoicing today because they can have just about any domain name they want because of extension galore. Be careful and think twice before ending like New Coke.
However, an extension other than .com often does make sense. For example, whole countries' tourism offices have taken to .travel extensions, much to the dismay of domain name collectors who held the .com version.
It sure makes much sense if you own a hotel and add a .hotel extension to your name. It probably does as well with a .hotel suffix, as the .com version. In addition, the purchase money saved over the .com version might make it easier for a startup to keep funds in its pockets.
While .me and .xyz still seem to struggle to find their place, other extensions, to mention a few, like .city. .pizza and .app seem to be doing rather well.
My all-time favorite non .com, of course, is Vacation .rentals. It is the ultimate in a non .com extension. Keyword loaded, not being used as the final URL, but forwarded—the perfect link example.
Any extension other than .com can be undoubtedly helpful when it fits the domain name, as long as the domain name and extension complement each other.
Make sure your website's title, name, and extension, ring a bell to your targeted audience. The right keyword domain with a content matching extension is the best for your website address.
The positive about ICANN is that it allows anyone to register any available extension they fancy, as silly as that might turn out.
AOL(.)com might not have been the last bummer that experienced domain name sunset.
Updated: Sep 11
There's no such thing as a free lunch. So why do people want free domain names, and why do hosting companies offer them free?
The scenario to get that 'free' domain is that you must buy into a hosting plan. Once done, you can now choose your 'free' domain name. But here's where you are going to hit a snag. You have to create a domain name from scratch.
So if a hosting company offers free domains but does not have any ready-to-go domains that fit your business, why select that host in the first place?
The way to get a domain that's proper for you is to search for it before contacting a host. The bad news is, if you do that, you will discover that your dream name is not available. It already graces the top of a website or is held by someone who will offer it to you - at a price.
Unless you are happy to end up with a domain that you did not want in the first place and proceed to fabricate something with an odd extension, a weird combination of words and hyphens, you have no choice but to buy the domain that's correct for you.
Once that's done, you can proceed and shop for the best host out there. One that speaks your language has an excellent and responsive service record and does not charge an arm and a leg for domain renewals.
And if you are serious about your endeavor, you register the domain for more than only one year. This way, you won't forget to do so when renewal is due, and long-term domain registration looks better in Google ranking.