Updated: Sep 11, 2022
One of the ways to describe the importance of keywords is to talk about movie titles. Mention a particular movie, and people who have seen it too will remember it or what it is about. The title alone usually provokes a reaction from anyone involved in such a conversation.
Besides big movie stars who might be the most crucial draw for a blockbuster production, it's the title itself, revealing what the movie is all about. Gone with the Wind, Star Wars, The Sound of Music, E.T., and Titanic are potent titles crafted to fit the story precisely. The titles couldn't have been anything else, or could they?
Without any seriousness and just for its fun, we could change Gone with the Wind to 'How the South was lost.' Stars Wars could have been called 'Choobakka and the Princess.' The Sound of Music could have been shortened to 'The Nanny.' E.T 'To love an Alien' and Titanic would have been just as high a success if it had been called 'The Iceberg.'
Now, if you think that's silly, you are right. Whoever created the movie titles, or wrote the book for those blockbusters and every other movie ever made, was looking to achieve (besides getting rich) only one thing: The title has to tell the story, the plot, set the mood, tension level, implying love, romance, and adventure.
It all has to be in the title.
Sometimes that's achieved in an excellent nailed-down-to-a-single-word title, as we see in Avatar, Terminator, and Jaws, but that's not always that easy.
Looking at the top 25 highest-grossing films, we see that it takes over a one-word title to craft the message: Beauty and the Beast, The Fate of the Furious, The Lord of the Rings, The Dark Knight Rises, and Pirates of the Caribbean.
The headline leaves no doubt as to what the movie is all about. However, if all words but one is taken from those titles, the film's anticipation would not have been the same.
So it goes with domains and your title for the correct website address. Keep that in mind when choosing a content-matching website address. Your title domain should leave no doubt that the following content is precisely what the title promises.
Agree? Comments? I love to hear from you.
Updated: Sep 11, 2022
This article refers to 2018 domain sales, but the content still holds today.
Don't be afraid to break the rules. Some bloggers tell you to be successful with your website, not buy a not-perfect domain, go by the laws, and get the exact domain name right from the start.
Some of it might be true, but as you are about to find out the perfect
domain, as you want, it is not available. As you are being told not to buy a long domain, you scramble for that five-letter word and scramble and scramble and scramble, knowing very well that chances of getting it are very slim. But if you tweak it just a bit bend the rules slightly, a longer domain name could be the perfect solution, as some samples show below. Read on.
Whoever bought KnowYourMoney.com might have been on that same path. This 13 letter, three-word domain exchanged hands for a cool $30,000 (DNJournal.com, The Highest Reported Domain Sales - Mon. April 23, 2018 - Sun. April 29, 2018). The website is up and running, linking to knowyourmoney.co.uk. This domain was first registered back in 2003 when shorter domains were still aplenty.
Sedo (sedo.com), who brokered the above sale, also sold ToysOfTheWorld.com at $15,000 apiece the same week. Four words, too many letters to count. So much for short and easy-to-remember domain names.
careeropportunities.com ( $30,000, Uniregistry, 4/25/18) shows that you can attack the competition (monster .com, stepstone .com, and others) and break into a relatively closed market longer keyword loaded domain name perfect if the title mirrors the website's content. (This site is not up yet).
And while we are at $30,000 domain sales, let's mention Block-Chain .com. The Hyphen did not stop the buyer from shelling out as much as is usually paid for shorter domains without a hyphen. So hyphens can work if it fits the purpose. (Block-chain .com is the guide to the world of blockchain and cryptocurrency).
When a short domain is still a must for the budding entrepreneur or start-up, there are always other extensions, like Hyphen .co. Yes, it's a dot-com. And this domain also sold for $30,000.
By being flexible, innovative, and bold, you can have a domain name that perfectly fits your goals and the best website address. And that's true too if the URL is used to link and forward to an up-and-running online business.
For the website address that might just fit your idea of a perfect domain name, please visit our inventory.