Nicco Schaal
Dec 16, 20172 min
Updated: Mar 16, 2023
As we have seen for some time now, the trend for numeric domains is going in only one direction, which is up. More examples are 01.com and 20.com, with confirmed sales of nearly two million dollars, and 708.com and 380.com, which sold for over $300,000.
For the non-Chinese speaking consumer, it raises a question: What is a company's identity using numeric domain names as their home URL? Indeed, from an English language point of view, it is impossible to tell what business 'hides' behind a numeric domain.
At least across the English-speaking internet, keyword-loaded domain names with meaning, i.e., Insurance.com, VacationRentals.com, PrivateJet.com, are what we like. Of course, purchasing those jewels might have set the buyers back a few million dollars, but at least everyone knows what the company is all about simply through the domain name.
Going back to times when the internet was unknown, companies always gave their business a headline, a title (today called 'domain' or the URL) that described what they were doing, including proper names, their location, trade, and profession. What a company is doing, where they are located, and what service or product they provide naturally leads to billboards and bright neon light signs that leave no doubt about where they stand in a local or global economy.
A significant component of their success might be their keyword domains. The natural flow of the titles, composed of plain English words, creates recognition, trust, and familiarity and therefore certified long-term success, even though some domain names are relatively long and include hyphens and, yes, even numbers.
With its enhanced keyword domain name, every company listed below is a New York Stock Exchange-listed company. (NYSE).
advanceddisposal.com
aquaamerica.com
bostonbeer.com
brighthorizons.com
choicehotels.com
coca-colacompany.com
company.ingersollrand.com
condorhospitality.com
credit-suisse.com
colgatepalmolive.com
developersrealtygroup.com
dieboldnixdorf.com
wellsfargo.com
emergentbiosolutions.com
eaglepointcreditcompany.com
emeraldexpositions.com
extendedstayamerica.com
freshdelmonte.com
GoDaddy.com
harley-davidson.com
hc2.com
hill-rom.com
huntingtoningalls.com
internationalpaper.com
jalexandersholdings.com
jeld-wen.com
jimbeam.com
jrjrnetworks.com
k12.com
kimberly-clark.com
l3t.com
la-z-boy.com
martinmarietta.com
muellerwaterproducts.com
naturalgrocers.com
newmediainv.com
newconceptenergy.com
orchidspaper.com
paloaltonetworks.com
pier1.com
planetfitness.com
precisiondrilling.com
regionalhealthproperties.com
rubytuesday.com
scottsmiraclegro.com
shirleyplantation.com
shop.advanceautoparts.com
speedwaymotorsports.com
startek.com
stanleyblackanddecker.com
statestreet.com
themadisonsquaregardencompany.com
treehousefoods.com
usgeothermal.com
warriormetcoal.com
williams-sonoma.com
whitemountains.com
weightwatchersinternational.com
wolverineworldwide.com
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